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Sunken Treasure: A Florida couple mill beautiful lumber out of logs they salvage from the South's river bottoms
Fortune Small Business, December 2005–January 2006
Great business ideas often come from strange places, but no one expects to find one at the bottom of a river. Yet that's what happened to George Goodwin. When he went fishing in shallow Florida riverbeds during the early 1970s, Goodwin often caught more logs than bass. "I used to snag my lures on them," he remembers. Most fishermen would have cursed their luck; Goodwin, now 59, reeled in a multi-million-dollar business instead. Read more »
Back to the Future: River-reclaimed heart pine spruces up new homes
First Coast Lifestyle, October 2003
Three centuries ago, longleaf pine forests covered 90 million acres in the Southeast, stretching from Florida north to Virginia and west to Texas. Living as long as 500 years, the immense trees grew four to five feet in diameter and 180 feet tall. Read more »
Saving Waterlogged Timber
New Product Ideas, December 2001
Logs long consigned to river bottoms are now being brought to the surface. After drying out in the sun, they are kiln-dried, cut and finished as flooring. “Recycled or reclaimed hardwood floors can lend a true, down-home feeling to virtually any room,” says David Williams, president of the National Wood Flooring Association (NWFA). Read more »
Noble Salvage
Residential Architect, June 2001
When Minneapolis-based SALA Architects set out to design the 1999 Life Dream House, the architects needed a material that could balance architectural aesthetics and environmental sustainability. Their solution? Handsome millwork—made not of run-of-the-mill lumber but of timber recovered from the bottom of Lake Superior. Read more »
Sunken Treasure
Water’s Edge, February/March 2001
In a world of look-alike architecture and formulaic interiors, custom builders and owners are creating one-of-a-kind homes while giving new life to long-forgotten wood. Read more about two companies that specialize in reviving original-growth timbers used for flooring, furniture and stairparts. Read more »
Old and Under Foot, A Buyer’s Guide to Rescued Wood Flooring
Old-House Journal, January–February 2001
Antique wood has long been the choice of restorationists in repairing floors or building additions. Now reclaimed or recovered lumber has growing environmental cachet. Outlets of rescued timber—retail and wholesale—have mushroomed: One dealer estimates that they’ve increased 10-fold in the past 15 years. Read more »
The Dream
Country Home, January–February 2001
Lisa and Morris Adjimi agreed that what their cottage on Lake Oscawana in New York needed was a simple, traditional remodeling. They had a really clear vision about what to do with the home. Wanting it to fit into the area and not to stand out, the challenge was to strike a balance between past and present. Read more »
This Old House, 27 Stories High, The magazine builds a working home
This Old House, May 1998
Think of a gigantic concrete box suspended more than 300 feet in the air above New York City . The box—134 feet long, 170 feet wide, and 12 feet high with windows all around—is empty except for two bathrooms and four elevators in the middle. No dividing walls, no fixtures, no furniture, no personality—a space so raw it stultifies the imagination. Now try to think of the box as home. Read more »
Log Me a River
Atlantic Monthly, November 1996
As old-growth longleaf pine becomes scarce, thousands of valuable logs are being raised from riverbeds where they have lain for close to a century.
The asphalt road that leads north to the board launch could be a black hose laid down across a gargantuan lawn. Read more »
Salvaging Antique Lumber
This Old House, May–June 1995
Would you look for lumber at the bottom of a river? If you needed choice wood for flooring or a cabinet front, would you don scuba gear? That's what George and Carol Goodwin and their crew do. Read more »
A Phoenix Rises in Montauk
Rebuilding the Historic House of Dick Cavett and Carrie Nye
Goodwin Heart Pine Company was chosen to supply the wood that rebuilt one of the classic Long Island getaways, owned by Dick Cavett and his wife, Carrie Nye. Nearly four years ago, when the Montauk Point home, Tick Hall, went up in flames, Cavett and Nye decided to rebuild the timeless masterpiece from scratch. Read more »
Our Favorite Shops Across the South
Southern Living
Tag along with the Southern Living Editors as they share some of their favorite places to shop in the Southern region, including Goodwin Heart Pine Company. The criteria: shops that feature distinctive accessories with style and a Southern accent. Read more »
Couple's Sawmill Cuts Up Old Logs For Premium Products
by Jim Tunstall, The Tampa Tribune, October 19, 2003
MICANOPY - George Goodwin drives this town's ultimate muscle machine. His McDonough band saw has the power of 100 horses, a laser-guided cutting sight and a 7-inch-wide, 30-foot-long blade. It also boasts a sound-resistant cabin, air conditioning, tinted windows, a CD player and a cushy captain's chair. "The old one was a lot more physical" to use, Goodwin says, mouthing a silent "whooo-eee." Read more »
19th Century Timber in a 21st Century Home
by Kathy Fleming, The Montauk Sun, June 2003
When Dick Cavett and Carrie Nye's century-old residence in Montauk burned completely to the ground in 1999, it would have been the end of an era for most people.
Full if irreplaceable, beloved belongings they had gathered over a lifetime and placed carefully throughout a home built with now rare materials, the couple could have started over again in any style they preferred. Read more »
Sunken Treasures: River-log divers put "sinkers" on the road to success
by Susan P. Respess, The Times-Union, Saturday, July 31, 1999
SUWANNEE RIVER-Early afternoon sun bakes the bar shoulders of Kirk Sadler as he steers the homemade pontoon boat to the shade of cypress and oak trees lining the bank.
His boss, Fred Tatman, is overboard, but the 17-year-old isn't worried because it happens frequently in the Suwannee River and in Georgia rivers they've traveled. Read more »
Water logged; Virgin longleaf pine wood is a pricey commodity. Some suppliers are risking arrest to pull "deadheads" off river bottoms
by Jim Tunstall, The Tampa Tribune, March 7, 1997
They're called "deadheads" or "sinkers."
They're just about all that's left of what once was our seemingly endless supply of virgin longleaf pine, commonly known as heart pine. While supplies last, folks pay plenty for floors, staircases and furniture made from them.
George Goodwin knows. Read more »
Diving for abandoned treasure
U.S. News & World Report, May 30, 1994
The last of the old-growth cypress and pine that covered the South was logged off a half century ago; the last old-growth Douglas fir of the Northwest is now about to be cut down, too -- or set aside for the spotted owl. Read more »
Heart Pine Floors
Northern California Home and Garden, July–August 1993
Architects, designers and homeowners around California are reaching out across the country to retrieve a bit of Early American heritage southern longleaf pine, commonly known as heart pine. From muddy river bottoms and homes built in the mid-1800s that are now slated for demolition, heart pine, prized for its lasting hardness and outstanding beauty, is being salvaged and reclaimed for reuse in environmentally and aesthetically conscious homes of today. Read more »
Heart of The Matter
by Lynn Nesmith, Southern Living magazine
When Cheryl Smith was in the market for a house in Tampa, location wasn't an issue. "I knew I wanted to live in Hyde Park," she says without hesitation. "It's a friendly, established neighborhood with lots of trees, and it's close to downtown." Read more »
Goodwin Heart Pine has also been featured in:
Kitchen Trends
Volume 18, No. 5
Kitchens can be elevated beyond the practical and become an important part of the overall interior scheme, as seen in this extraordinary kitchen. Goodwin heart pine was used throughout the kitchen and sitting areas.
House Beautiful Home Building
Autumn 2003
Goodwin Heart Pine products were featured as a smart flooring option that is both attractive and environmentally friendly. “Flooring made of used wood, still something of a novelty a decade ago, is being installed in more and more homes as people respond to the antique beauty of its timeworn patina.”
Architectural Digest
July 2003
Goodwin pecky cypress was used throughout the library of this exquisite but understated home. The library functions both as a library and sitting room for the master bedroom upstairs and is said to have the stature f Delano & Aldrich.
Florida Design
Volume 11, No. 1
This Key West home has kick-your-shoes-off livability and features wood throughout, including Goodwin wood in the den. The designer was able to maintain the home’s historic character which instilling a casual elegance.
Tampa Tribune
October 19, 2003
This article tells the story of Goodwin Heart Pine’s 25 years in business and the new expansion, which includes tripling the showroom size and planning a new line of furniture.
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Testimonials
“Goodwin’s wood has an amazing luster you can’t get with a finish. It comes with an inner beauty that shines through and can’t be reproduced. I love Goodwin’s quality and look.”
— Peggy Gilder, Interior Designer, Pacific Palisades, CA
“This wood has incredible durability and beauty..”
—Don Bollinger, Author of Hardwood Floors: Laying, Sanding & Finishing, Board of Directors of Wood Floor Guild, President, Oak Floors of Green Bay
““This product takes a finish beautifully.”
—Ulf Statmoal, Chemist for Loba Finish
About Us
Experience the luxurious® Goodwin difference in quality, environmental commitment, and customer care.
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National Wood Flooring Association
Florida Green Building Coalition
I ♥ Wood Floors Blog
Carol Goodwin blogs her love of antique reclaimed wood flooring and being GREEN.
Contact Us Today!
Goodwin Heart Pine Co.
106 SW 109th Pl,
Micanopy, FL 32667-3441
goodwin@heartpine.com »
sales@heartpine.com »
+1 (800) 336-3118
+1 (352) 466-0339
