Do You Mesh?
A Mesh company uses modern technology and social networks to provide people with goods and services without the burden and expense of owning them outright. A new book by Lisa Gansky, “The Mesh” will educate you as to how that is being done right now by over 6722 companies in over 1282 cites across the globe. Social Media plays an organizing role, using interactive platforms to share and gather information on the resources that are available to share.
Drawing inspiration from natural ecosystems, where there is no such thing as “waste”, Gansky suggests that by incorporating mesh business models we can make more efficient use of our resources and create less waste. This involves sharing high-cost but relatively seldom-used items like vehicles or tools. For example, our cars spend 90% of their time sitting unused in the driveway or garage. Car owners can now rent their cars to people that need to use them companies like ZipCar, WhipCar, DriveMyCar Rentals, SprideShare, in an “Own-to-Mesh” model, are literally changing the face of the transportation industry.
After enduring 50 years of corporate “planned obsolescence”, a welcome new trend is called heirloom design, and it revolves around designing products that are built to endure for generations. The mesh business model is in direct contrast to the often-employed “disposable product” model, where products are built to expire, requiring customers to return to buy again. “Access over ownership” encourages a long-term relationship between business and customer (they don’t just come back when the product dies), and lets the price of high-quality durable products, cars, tools, educational resources, and much more, be shared amongst several people, rather than being footed by one family.
read an excellent review of “The Mesh” at Brent Manke Design
meshing.it Business Directory – http://meshing.it/